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Sony Launches AI Stylist to Revolutionize Personal Fashion Choices. Tokyo, Japan – Sony announced today the release of its new AI Stylist, a tool designed to help users create personalized fashion outfits. The technology uses advanced algorithms to analyze individual preferences, body types, and current trends. It is now available as part of the Sony Style app for mobile devices globally.
(Sony Launches Ai Stylist)
The AI Stylist works by scanning photos of a user’s existing wardrobe. It then suggests combinations of clothing items based on color, fit, and occasion. Users can input specific events or style goals, like “work meetings” or “casual weekends,” to get tailored recommendations. The tool also links to Sony’s partner retailers, allowing direct purchases of recommended pieces.
Sony’s Head of Digital Innovation, Maria Chen, explained the goal. “Fashion should be accessible and fun. This tool helps people make choices faster while staying true to their personal taste. It learns from feedback, so results improve over time.” The company stressed privacy protections, noting user data remains encrypted and is not shared with third parties.
The AI Stylist update will roll out to the Sony Style app in the coming weeks. Existing users receive free access, while new users can download the app starting today. A premium version with advanced features, like seasonal trend reports and designer collaborations, will launch later this year.
Sony developed the tool in response to growing demand for AI-driven lifestyle solutions. Recent surveys show over 60% of shoppers feel overwhelmed by clothing choices. The AI Stylist aims to simplify decision-making while promoting sustainable fashion through smarter wardrobe use.
Early testers praised the tool’s accuracy. One user noted, “It suggested outfits I’d never think to try, but they worked.” Sony plans to expand the AI’s capabilities, including integration with smart mirrors and wearable devices. Future updates may include real-time style adjustments during video calls or virtual events.
(Sony Launches Ai Stylist)
The Sony Style app supports iOS and Android. More details are available on Sony’s official website. Press inquiries can be directed to Sony’s global communications team.