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Google Expands “Google Shopping” with “Try Before You Buy” Option. New Feature Allows Free Returns for Eligible Items. Mountain View, CA – Google announced a significant expansion to Google Shopping today. The company is introducing a new “Try Before You Buy” feature. This option gives shoppers more confidence when buying clothes and accessories online. Customers can order eligible items without paying upfront. They get a set period to try the items at home. Shoppers only pay for what they keep. They can return the rest for free. Google states returns are simple and cost nothing to the customer. This aims to reduce the hassle often linked with online apparel shopping.
(Google Expands “Google Shopping” with “Try Before You Buy”)
The “Try Before You Buy” service launches initially in the United States. It is available through the Google Shopping platform. Major brands and retailers are already partners. Google lists companies like H&M, Express, and Anthropologie. More brands are expected to join soon. Google emphasizes convenience for shoppers. People can browse items from different stores in one place. They can then use the “Try Before You Buy” option during checkout. Google handles the payment process only after the trial window closes.
(Google Expands “Google Shopping” with “Try Before You Buy”)
This move helps retailers too. Google believes it will attract more customers to shop online. Offering free returns reduces a big barrier for shoppers. Retailers gain exposure through the Google Shopping platform. Google notes this feature builds on existing Shopping tools. It integrates smoothly with features like price comparison. The “Try Before You Buy” option is rolling out now. Eligible items will be clearly marked on Google Shopping.