By admin
Google faces a major challenge now. The company is very big and successful. Its core search and advertising business makes huge profits. Yet, this success creates a problem known as the Innovator’s Dilemma. This theory says big companies often fail to embrace new technologies. They focus too much on protecting their existing money-makers. New ideas seem risky or unimportant early on. Google is experiencing this. It has poured resources into search and ads for years. This worked extremely well. But the world changes fast. New technologies emerge constantly. Smaller companies often drive these changes. They have less to lose. Google struggles here. It must protect its main income. This makes it harder to fully commit to new areas. We see this with artificial intelligence. Google pioneered important AI research. But its path to real products felt slow. Competitors moved faster in some areas. Google also launched many new projects over time. Think of Google Glass or social networks. Many were shut down later. This pattern worries some people. They see a company stuck between its past and its future. Recent events show Google reacting. It combined its AI research teams. It accelerated putting AI into its products. Big announcements about search and assistants followed. The company clearly feels pressure to innovate faster. Its core business remains incredibly strong. Yet, the pressure to find the next big thing is intense. Observers call this Google’s “midlife crisis”. It’s a natural phase for tech giants. The question remains. Can Google overcome the Innovator’s Dilemma? Can it invent the future again?
(Google’s “Midlife Crisis” and the Innovator’s Dilemma)